Insights

Automotive takes.
B2B strategy.
AI in practice.

Sharp opinions on the industry, how content works, and what's actually changing. No summaries. No hedging.

Mar 3, 2026Automotive

Montgomery County Went All-In on Electric Buses. Ooops.

A case study in what happens when procurement follows narrative instead of operational reality.

Feb 11, 2026AI · B2B

You're Waiting to See How AI Plays Out. That's the Problem.

What's actually changing in knowledge work — and why the people who figure it out now will own the next two years.

Apr 3, 2025Automotive

McLaren's Big Pivot: Still British, or Just Another Global Player?

What the Forseven merger signals about brand identity and what happens when heritage meets Abu Dhabi capital.

Apr 2, 2025Automotive

Mazda's Still Betting on Gas — and the CX-90 Proves Their Success

Why internal combustion engines aren't going anywhere yet, and what Mazda understands about its buyer that the EV narrative ignores.

Dec 10, 2024B2B Strategy

Going Viral Is Overrated: Why Great Content Is a Long-Term Game

Chasing reach is a distraction. The content that actually builds a business works differently.

Dec 31, 2024B2B Strategy

Making the Complicated Simple: Delivering for Your Brand

The hardest thing in content isn't writing — it's knowing what to cut. How clarity becomes the actual competitive advantage.

Mar 26, 2025Automotive

The 2024 Alfa Romeo Giulia Quadrifoglio Roaring Into the Future

Wrong in all the right ways. What this car teaches you about writing for buyers who've already made up their minds.

Mar 3, 2025Automotive

The Mightiest Mercedes: Why the 2011 S550 Stands Above the Rest

The last true king of the S-Class lineage before Mercedes got lost in a sea of hyperscreens.

Dec 2, 2024Automotive · B2B

Jaguar: Zoolander's Derelicte, But Make It a Car

What Jaguar's rebrand signals when a heritage brand decides to torch its equity for a concept nobody asked for.

If your content isn't working, there's usually a reason that has nothing to do with the writing.

Tell me what you're dealing with and I'll tell you if I can help.