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Sharp opinions on the industry, how content works, and what's actually changing. No summaries. No hedging.

Mar 15, 2026Automotive · Advertising
When Car Ads Were Written for Adults: The Golden Era of BMW Advertising
Two agencies. Thirty years. A lesson the entire industry has spent the last two decades unlearning.
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Apr 18, 2026Automotive
The 2019 RAV4 Was the Last of Something. The 2026 Is Something Entirely Different.
A seven-year generation jump, a hybrid-only mandate, and the upgrade math nobody has done for you.
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Apr 17, 2026B2B Strategy
A Note on B2B Content: Write for the Meeting, Not the Persona
Most B2B content was written for a spreadsheet. The ICP document. The persona. None of those things ever signed a contract.
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Mar 19, 2026Automotive · Advertising
Why Most Rocket Scientists Are German: The Porsche Ads That Made Advertising Nervous
Fallon McElligott had one rule for Porsche. Show the car. Write something great. The industry has spent forty years pretending that formula does not exist.
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Mar 18, 2026Automotive · Advertising
Born from Jets: The Three Words That Told the Truth About SAAB
A tagline Advertising Age called one of the greatest in automotive history. A car a kid from East Texas could not stop staring at. A lesson about what honest advertising actually does.
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Mar 16, 2026Automotive
2026 Toyota RAV4 Hybrid Review: The Most Important Boring Car in America
Toyota just bet the most popular vehicle in America on hybrids. They were right. The car itself is a different conversation.
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Mar 13, 2026B2B Strategy
Your Content Isn't Failing Because It's Bad. It's Failing Because It's Obvious.
Most B2B content is written for the person buying it, not the person reading it. That distinction is why the tab gets closed.
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Mar 12, 2026Automotive
Audi RS3 Competition Limited: A Farewell Letter Written in Someone Else's Handwriting
750 units, a white digital gauge cluster, and a price north of $117,000. Audi calls it a tribute. A tribute to what, exactly?
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Mar 12, 2026Automotive
2026 Hyundai Palisade Hybrid SEL Premium: Ugly Outside, Brilliant Inside
Half the people stare. The other half look away. And yet Hyundai keeps selling them — which tells you everything about how vehicle purchase decisions actually get made.
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Mar 3, 2026Automotive
Montgomery County Went All-In on Electric Buses. Ooops.
A case study in what happens when procurement follows narrative instead of operational reality.
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Feb 11, 2026AI · B2B
You're Waiting to See How AI Plays Out. That's the Problem.
What's actually changing in knowledge work — and why the people who figure it out now will own the next two years.
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Apr 3, 2025Automotive
McLaren's Big Pivot: Still British, or Just Another Global Player?
What the Forseven merger signals about brand identity and what happens when heritage meets Abu Dhabi capital.
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Apr 2, 2025Automotive
Mazda's Still Betting on Gas — and the CX-90 Proves Their Success
Why internal combustion engines aren't going anywhere yet, and what Mazda understands about its buyer that the EV narrative ignores.
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Dec 10, 2024B2B Strategy
Going Viral Is Overrated: Why Great Content Is a Long-Term Game
Chasing reach is a distraction. The content that actually builds a business works differently.
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Dec 31, 2024B2B Strategy
Making the Complicated Simple: Delivering for Your Brand
The hardest thing in content isn't writing — it's knowing what to cut. How clarity becomes the actual competitive advantage.
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Mar 26, 2025Automotive
The 2024 Alfa Romeo Giulia Quadrifoglio Roaring Into the Future
Wrong in all the right ways. What this car teaches you about writing for buyers who've already made up their minds.
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Mar 3, 2025Automotive
The Mightiest Mercedes: Why the 2011 S550 Stands Above the Rest
The last true king of the S-Class lineage before Mercedes got lost in a sea of hyperscreens.
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Dec 2, 2024Automotive · B2B
Jaguar: Zoolander's Derelicte, But Make It a Car
What Jaguar's rebrand signals when a heritage brand decides to torch its equity for a concept nobody asked for.
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