No retainer minimums designed to feel safe. No vague discovery processes. Clear scope, clear output, clear expectations.
Ongoing senior writing and editorial strategy for a brand or agency team. You're getting someone who already understands your buyer, your vertical, and what good looks like — and who doesn't need a three-week ramp to be useful.
Best fit for OEM brand content teams, agencies holding automotive or B2B accounts, and companies with a marketing function but no senior content person on staff.
Fixed-scope diagnostic that gives you a clear picture of what's working, what isn't, and what to do next. Delivered as a written roadmap you can actually execute.
Common entry point for brands that suspect their content has a problem but aren't sure what it is. Frequently converts to a retainer because the audit surfaces work worth doing.
OEM strategy, EV coverage, dealership operations, fleet procurement, commercial vehicles. Written for the buyer who can tell when a writer doesn't know the product — because I do.
CBT News bylines. BusesForSale operational experience. Six years covering this industry from the inside. You'll know within one piece whether it's right.
Your name on writing that actually sounds like a human being with a point of view. Executive thought leadership, LinkedIn articles, industry bylines, brand voice development.
This works because I've spent a career writing in other people's voices and understanding what they're actually trying to say — which is usually more specific and more interesting than what they write when left alone.
"No three-week ramp. I've been in this industry. The brief I need from you is shorter than you think."
I'll read it and tell you whether I can help. No pitch deck, no discovery call that goes nowhere. Just a direct answer.