Built for buyers who know the difference.
I write automotive and B2B content for companies whose customers do their homework. My background includes agency creative direction and trade reporting on OEM strategy, EV adoption, fleet procurement and dealership operations. I bring that experience to your brief.
I'm Steve Mitchell, a former agency executive creative director who writes for a living. Most of my work is in automotive and B2B, where a reader may know enough to catch a mistake before the second paragraph. I like having to earn that reader's attention.
Full Background →"Written for the buyer who can tell when the writer doesn't know the product."
I take on individual projects and ongoing editorial work. We agree on the scope and fee before the writing starts.
Ongoing writing and editorial planning for automotive and B2B teams. You work directly with me on the brief and the finished copy.
I review what you've published and give you a written plan for what needs fixing first. You'll have specific recommendations to work from.
OEM strategy, EV adoption, dealership operations and fleet procurement. Read the trade bylines and buyer guides to see how I handle the subject.
I help turn what you know into writing that sounds like you. Executive bylines, LinkedIn articles and longer editorial projects.
Most OEM content teams are staffed with people who believe in the product. That's lovely. It's also why they write copy that reads like a press release that fell in love with itself.
Write for the person deciding whether to spend the money.
See How I Work →"Steve has a unique ability to synthesize complex information and distill it into compelling, digestible content. He has a talent for understanding the needs of our clients and crafting content that speaks directly to them."
— Reece Jacklitch · Director of Marketing, Outsell (Impel AI)
Send me the assignment, or show me the content that's giving you trouble. Include the deadline if you have one.
If I can help, we'll talk about the reader and what the work needs to accomplish.
We settle the scope, fee and schedule before I start writing.
Send me the assignment or a link to the content that's giving you trouble. I'll read it and tell you whether I can help.
Let's TalkI write automotive and B2B content, including trade articles, buyer guides, brand copy and executive bylines. I also help teams decide what to publish and develop the briefs.
I work with OEM marketing teams and agencies, along with B2B companies in fleet and transportation. My clients need a writer who can understand the product and explain it to someone deciding whether to buy.
I'm a former agency executive creative director with bylines in CBT News and School Bus Fleet. My work covers OEM strategy, EV adoption, dealership operations and fleet procurement.
I take on individual projects and monthly retainers, and offer a content audit for companies that need to work out what to fix first. Send me the assignment through the contact form and I'll tell you whether I can help.