Built for buyers who know the difference.
I write for brands where the buyer is informed, the sale is complex, and generic content fails visibly. OEM teams, agency creative directors, and B2B marketing leads know what bad writing costs them. So do I.
Most of my work lives at the intersection of automotive and B2B — brands where the buyer is informed, the sale is complex, and generic content fails visibly. I've covered OEM strategy, EV adoption, fleet procurement, and dealership operations with bylines in CBT News.
Founders and marketing leads call me when their message is fuzzy, their content is bloated, or their team is shipping words nobody trusts. I help clarify what you're trying to say, cut what doesn't matter, and build content systems that scale without turning into noise.
I use AI to speed up research, pressure test ideas, and remove busywork. I don't hand it the wheel. Strategy stays human. Voice stays human. Accountability stays human.
Full Background →"Written for the buyer who can tell when the writer doesn't know the product."
No vague discovery processes. No three-week ramps. Clear scope, clear output, clear expectations. I've been in this industry — the brief I need from you is shorter than you think.
Six years covering your vertical. I know what the buyer has read twelve times this quarter, what she's skeptical of, and what the category sounds like when no one is telling it to sound like anything. Senior editorial judgment from week one. No orientation.
Not a slide deck. A written roadmap — what's broken, why, and what to fix first. Delivered two weeks from kickoff. Most clients find work worth doing. Some convert to a retainer. All of them leave knowing more than they arrived with.
CBT News bylines. BusesForSale Director of Marketing. OEM strategy, EV adoption, fleet procurement. You'll know within one piece whether it's right — which means you won't have to explain it twice.
Most executive content sounds like it was written by someone who was told what you think. I'm interested in what you actually think — which is usually more specific and more interesting than what ends up on the page.
Most OEM content teams are staffed with people who believe in the product. That's lovely. It's also why they write copy that reads like a press release that fell in love with itself.
Write for the guy with the checkbook. He's the one who matters.
Read the Full Post →"Steve has a unique ability to synthesize complex information and distill it into compelling, digestible content. He has a talent for understanding the needs of our clients and crafting content that speaks directly to them."
— Reece Jacklitch · Director of Marketing, Outsell (Impel AI)
Fill out the contact form. Tell me what's not working. I'll read it and tell you whether I can help.
If there's a fit, we talk. Thirty minutes. I come prepared. You leave with a clear picture of what working together looks like.
No three-week ramp. I've been in this industry. The brief I need from you is shorter than you think.
Tell me what you're dealing with and I'll tell you if I can help.
Let's TalkAutomotive and B2B content for OEM brands, agencies, and fleet-adjacent companies. Long-form editorial, executive ghostwriting, and content strategy for markets where the buyer is informed and bad writing is expensive.
OEM marketing teams, automotive agencies, and B2B companies in fleet and transportation. Marketing leads who need a senior writer who already understands the industry — not one who needs to be taught it.
Former Executive Creative Director. 177 CBT News bylines. Six years of daily AI workflow. Studied advertising at UT Austin under Leonard Ruben during the Fallon McElligott and Ammirati & Puris era.
Monthly retainer, content audit sprint, or project-based. Minimum $1,500. No discovery calls. Describe what you need — he will tell you directly whether he can help.