Weekly opinion column on automotive, fleet, and B2B content strategy. Short. Opinionated. When there's something worth saying — not on a schedule.
I write a weekly newsletter called Off-Spec. Short opinion column on automotive, fleet, or B2B. The angle nobody's saying, or the industry assumption worth questioning. No advice disguised as news.
Each issue also includes a brief intro to the latest Insights post when one publishes. That's it. No cadence theater, no content recycling, no warming up last week's take.
New posts on automotive, fleet, and the B2B content that actually moves decisions — when they publish. No re-warmed takes.
OEM strategy, EV reality, dealership ops, fleet tech, commercial vehicles, and the B2B content decisions that move deals.
A content calendar commitment. A lead magnet. A re-packaged press release. It goes out when there's a point worth making.
Unsubscribe any time. No spam. No reselling your address. You can also read the latest Insights posts at creativeguysteve.com/insights.