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Sharp opinions on the industry, how content works, and what's actually changing. No summaries. No hedging.

May 8, 2026Automotive · Transportation
The Drivetrain Debate Looks Different at $6.40 a Gallon
The Hormuz closure is not just an oil story. From California's self-inflicted energy vulnerability to diesel margin math in trucking and busing, here's what it actually means for transportation.
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May 8, 2026Automotive · Opinion
Porsche Planned to Go All-Electric on the Macan. Buyers Had Other Ideas.
The gas Macan outsold the Macan Electric in Q1 2026 — while being discontinued. Porsche reversed course and confirmed a new gas and hybrid Macan for 2028.
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May 8, 2026Automotive · Opinion
Audi Is Giving Up on Sedans. Buyers Might Not Return the Favor.
The Q9 enters the most crowded segment in luxury vehicles. The RS7 exits a loyal one. Audi is making the same bet on sedans it already lost on EVs.
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May 6, 2026Automotive · Opinion
Audi Ruined the RS5 and Called It Progress
630 horsepower, 5,200 pounds, 18 miles per gallon. The new RS5 is more powerful than the R8 ever was. Audi added 1,100 pounds and gained one tenth of a second. Audi calls this progress.
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May 4, 2026Automotive · Opinion
The EV Moment Arrived. It Parked in a Different Lot.
Three hundred thousand leases are ending. Gas is $6.33 at the pump. The buyer the policy machine couldn't create just showed up in the used lot.
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Apr 30, 2026Automotive · Advertising
Why We Make It Simple.
Needham, Harper & Steers and Gerry Rubin found one sentence that separated Honda from every car company in America. The market is proving it again.
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Apr 30, 2026Automotive · Opinion
Scout Motors Is Doing Almost Everything Right. That's the Problem.
160,000 reservations. Heritage-true design. A direct-sales model the industry needs. And a parent company that can't get its software to work.
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Apr 27, 2026Automotive · Opinion
I Paid Audi Money for a Buick Oil Change. We Need to Talk.
Dealerships lost 13 percent of their service transactions last year. Jiffy Lube gained. And somehow nobody in the C-suite has asked the obvious question.
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Apr 27, 2026B2B Strategy
Content Syndication Case Study: What Stacker Actually Produced for a Niche B2B Brand
10 stories. 1,918 media pickups. 292,000 estimated views. 47 states reached. Real data from a used commercial bus marketplace that had no business going viral — and did.
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Apr 25, 2026Automotive · Opinion
Hybrids Won. Nobody Will Admit It.
Hybrid sales are up 66 percent. EVs are down. Audi sold 90 e-trons in a quarter. Here's what the numbers say that the press releases won't.
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Apr 23, 2026Automotive · Opinion
The Lancia Stratos Had No Right to Exist. It Won Anyway.
A poster on a wall in East Texas. A Fiat X1/9 in the driveway. And the car that had no business existing — and won three consecutive world rally championships anyway.
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Apr 23, 2026Automotive · Opinion
The Trabant Is Back. They're Calling It Progress.
Someone finally said "appliance car" out loud in the automotive press. I've seen that car before. It was called the Trabant.
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Apr 20, 2026B2B Strategy
What Fleet Tech Companies Get Wrong About Content
Fleet managers don't lose deals because the product is wrong. They lose because your content stopped working at the point where they needed it most.
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Mar 15, 2026Automotive · Advertising
When Car Ads Were Written for Adults: The Golden Era of BMW Advertising
Two agencies. Thirty years. A lesson the entire industry has spent the last two decades unlearning.
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Apr 17, 2026B2B Strategy
A Note on B2B Content: Write for the Meeting, Not the Persona
Most B2B content was written for a spreadsheet. The ICP document. The persona. None of those things ever signed a contract.
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Mar 19, 2026Automotive · Advertising
Why Most Rocket Scientists Are German: The Porsche Ads That Made Advertising Nervous
Fallon McElligott had one rule for Porsche. Show the car. Write something great. The industry has spent forty years pretending that formula does not exist.
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Mar 18, 2026Automotive · Advertising
Born from Jets: The Three Words That Told the Truth About SAAB
A tagline Advertising Age called one of the greatest in automotive history. A car a kid from East Texas could not stop staring at. A lesson about what honest advertising actually does.
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Mar 16, 2026Automotive
2026 Toyota RAV4 Hybrid Review: The Most Important Boring Car in America
Toyota just bet the most popular vehicle in America on hybrids. They were right. The car itself is a different conversation.
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Mar 13, 2026B2B Strategy
Your Content Isn't Failing Because It's Bad. It's Failing Because It's Obvious.
Most B2B content is written for the person buying it, not the person reading it. That distinction is why the tab gets closed.
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Mar 12, 2026Automotive
Audi RS3 Competition Limited: A Farewell Letter Written in Someone Else's Handwriting
750 units, a white digital gauge cluster, and a price north of $117,000. Audi calls it a tribute. A tribute to what, exactly?
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Mar 12, 2026Automotive
2026 Hyundai Palisade Hybrid SEL Premium: Ugly Outside, Brilliant Inside
Half the people stare. The other half look away. And yet Hyundai keeps selling them — which tells you everything about how vehicle purchase decisions actually get made.
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Mar 3, 2026Automotive
Montgomery County Went All-In on Electric Buses. Ooops.
A case study in what happens when procurement follows narrative instead of operational reality.
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Feb 11, 2026AI · B2B
You're Waiting to See How AI Plays Out. That's the Problem.
What's actually changing in knowledge work — and why the people who figure it out now will own the next two years.
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Apr 3, 2025Automotive
McLaren's Big Pivot: Still British, or Just Another Global Player?
What the Forseven merger signals about brand identity and what happens when heritage meets Abu Dhabi capital.
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Apr 2, 2025Automotive
Mazda's Still Betting on Gas — and the CX-90 Proves Their Success
Why internal combustion engines aren't going anywhere yet, and what Mazda understands about its buyer that the EV narrative ignores.
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Dec 10, 2024B2B Strategy
Going Viral Is Overrated: Why Great Content Is a Long-Term Game
Chasing reach is a distraction. The content that actually builds a business works differently.
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Dec 31, 2024B2B Strategy
Making the Complicated Simple: Delivering for Your Brand
The hardest thing in content isn't writing — it's knowing what to cut. How clarity becomes the actual competitive advantage.
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Mar 26, 2025Automotive
The 2024 Alfa Romeo Giulia Quadrifoglio Roaring Into the Future
Wrong in all the right ways. What this car teaches you about writing for buyers who've already made up their minds.
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Mar 3, 2025Automotive
The Mightiest Mercedes: Why the 2011 S550 Stands Above the Rest
The last true king of the S-Class lineage before Mercedes got lost in a sea of hyperscreens.
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Dec 2, 2024Automotive · B2B
Jaguar: Zoolander's Derelicte, But Make It a Car
What Jaguar's rebrand signals when a heritage brand decides to torch its equity for a concept nobody asked for.
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